6 tips to grow your eCommerce business

Ecommerce has grown rapidly in recent years, with demand flourishing due to Covid. Many up-and-coming entrepreneurs, jumping on this trend, have started their own successful eCommerce businesses. Whether you are just starting out or are looking to boost your sales, these tips could be the kickstart to owning your own truly successful eCommerce business.

Tip number 1: Cross Channel Listing

This may seem like an obvious solution but promoting your products on multiple platforms will dramatically boost your sales and widen your available audience. It may surprise you to know how many channels there are available to you. Just a few alternatives to Amazon include Walmart, Newegg, Fruugo and, OnBuy.

Tip number 2: Automatic Stock Synchronisation

Listing your products to multiple platforms is a sure-fire way to increase your sales, but it can also open you up to some difficulties. Now as any experienced seller will tell you nothing can damage your business reputation more than poor stock control. Selling products that you no longer have in stock can lead to negative reviews and poor standing with channels. To prevent this a good e-commerce listing and product management tool is essential. Having your stock levels updated in real-time will keep your customers happy and elevate your reputation.

Tip number 3: Multichannel Order Management

Now that your sales are growing and your orders are coming in thick and fast a good order management process is crucial. Sending customer orders in a timely manner will keep them happy and coming back for more. Being able to manage all of your orders in one place will help you and your team achieve this and maximize your positive reviews.

Tip number 4: Shipping

You also want to select a reliable and reasonable shipping courier. There are many to choose from so to begin you need to ask yourself some questions to work out which shipping company works best for your business.

  • How many shipments will you send per month?
  • Are you shipping internationally? Domestically? Or both?
  • What is your budget?
  • What are your customer's expectations?
  • Can I link this courier to my order management system?

Answering these questions will help you choose the best courier for your new business.


Tip number 5: Accounting

Choosing a reliable and user-friendly accounting system is key to the smooth running of your business. Before selecting your system first consider:

  • What are your needs?
  • What are your accounting skills?
  • What is your budget?
  • What features will your accounting system provide?
  • Can you link this to your chosen order management system?

Being able to link your accounting system to your order management tool will save you time and ensure your accounts are accurate.


Tip number 6: Email Marketing

Developing a strong digital brand can help you stand out from the crowd and make your business memorable. Using social media platforms to promote your business, offering incentives and freebies can increase footfall to your website. Landing pages are a useful tool to help build your marketing lists offering premium content when they sign up using their email address.

Selro started in 2012 with one aim, to provide sellers like you with all of the e-commerce tools you need to start and grow your business. We offer integrations with multiple sales channels, shipping couriers, accounting systems, and much more. Why not sign up for our free trial and see where Selro can take you?

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