Amazon is a major marketplace for buyers and sellers alike. Sending around 1.6 million shipments per day! In such a saturated market how can you make sure your products will stand out from the crowd?
Follow our steps below to give your company the competitive edge it needs to thrive in today's market.
Use crisp high-quality images for your products.
Your image is the first thing a potential customer will see. This could be the deciding factor in whether they purchase your product or take their custom to a competitor. Using a variety of great quality images, showcasing your product's best features, encourages the consumer to imagine owning this product, inspiring them to purchase.
Everyone loves a good bargain! From a discount or loyalty rewards to free shipping, offering promotions not only makes you stand out from the crowd it keeps customers returning to your store for more. Research shows that customers are more likely to complete their purchase when free shipping is offered.
Take the time to write great product descriptions.
Amazon is the largest online retailer in the world, you will be competing against many other sellers, so your product descriptions are key in making sure your listings are being seen by the right customers. Using SEO basics, such as keyword research, can help your listings become more visible to potential customers and in turn increase your sales.
Keep your descriptions short and to the point, and don't forget to make use of the bullet point list, keep each point short and simple, highlighting the best features of your product. Show your customers what they will get out of your product and how this will benefit their lives and they will be motivated to purchase.
Offer Prime Fulfillment
Having the 'Prime Badge' makes your product more visible to potential customers, your product will be one of the first options shoppers come across. Many shoppers will now filter out non-prime sellers, as offering prime means your customers pay no additional fee for shipping.
Listing internationally with Amazon can open up an entirely new customer base to you. It is a great and relatively easy way to dramatically increase your sales. However, it can open you up to some difficulties so having a reliable listing too to help you list your products and manage stock is key.